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Tatler GMT rides down memory lane to explore how Velocette motorcycles set the pace for superior engineering and performance from the 1920s to the 1960s
My passion for watches originated from my interest in automotive cars and motorcycles. Understanding the intricacies of an internal combustion engine reveals striking similarities to the workings of a mechanical watch movement. Both systems rely heavily on lubrication for smooth operation, demand precise engineering to function correctly, and are subject to wear and tear over time. This same level of precision and care is exemplified by Velocette motorcycles, a British brand established in 1905, which stands as a bastion of enduring value.
The story of Velocette, founded by German immigrant John Goodman, is steeped in a rich tapestry of history and mechanical prowess. Moving to the UK to avoid military service, Goodman laid the foundation of what would become a quintessentially British brand. Velocette emerged from his vision and collaborative efforts with his sons, Percy and Eugene, leading to the creation of motorcycles renowned for their engineering finesse.
The brand’s hallmark lay in its pioneering designs and technical advancements. Velocette’s early breakthrough came with the introduction of the 276cc integrated engine and two-speed gearbox. In 1913, the brand set a new standard with the launch of a 206cc two-stroke motorcycle. These innovations were just the beginning of a journey that saw Velocette consistently push the boundaries of what a motorcycle could be.
Over the decades, Velocette continued to introduce ground-breaking models. The K series, launched in 1925 with a 349cc overhead camshaft engine, was a marvel of its time, and the MAC 350cc from the M series in 1934 further cemented Velocette’s reputation for excellence. The introduction of the Venom and Viper models in 1955, boasting 500 and 350cc engines respectively, showcased the brand’s commitment to power and performance. Velocette’s racing legacy is equally storied. The brand dominated the racing scene with eight Isle of Man victories between 1926 and 1949. In 1961, Velocette’s 500cc Venom etched its name in the annals of history with a record-setting 24-hour average speed of 100mph (161km/h) in Montreal, France—a record that, astonishingly, stands to this day.
However, the evolution of the motorcycle market, especially with the entry of Japanese manufacturers offering high-quality, affordable bikes, brought unprecedented challenges. Velocette, dedicating extensive resources to the development of the Viceroy moped, found itself grappling with financial difficulties. This strategic misstep ultimately led to the closure of the company in February 1971, marking an end to an era of pioneering motorcycle production.