For the past couple of years, we’ve seen how businesses have both failed and succeeded in trying various methods to improve their bottom line. From a business standpoint, the year 2017 is deemed another period for further developments in marketing technology and innovations. Smart and au fait business owners understand that they need to constantly adapt to changes in trends and fads, especially in strategic marketing. Competent marketers need to keep their minds keen on emerging trends and new approaches to effectually communicate their label.
The number of small businesses that trust technology to boost profitability and company productivity keeps growing. Despite this fact, not all business owners can easily keep up with the pace of change for reasons they deem more important and necessary.
To help entrepreneurs choose which practices really work in helping their business, we’ve listed these tips below:
Just this past year, it is approximated that more than 6 billion people around the world use at least 1 single mobile device. The figures are expected to rise by about a billion by 2020. Safe to say that your mobile phone has taken over your desktop.
Because of these facts, small business owners need websites that are mobile friendly because not having one can cause them to lose customers who constantly view the web via their mobile phones. Having a completely functioning mobile-ready website draws positive results from customers.
Embrace Cloud technology
More and more businesses are migrating to the cloud and with good reason. Efficiency, accessibility, security and diversity are just some of the main advantages you and your business can maximize. With the emergence of the cloud, on-premise software is becoming the more inferior option.
Email Marketing Since the 1990s
Email has been an effective tool in selling your brand across your clientele. Up to this day, it continues to be an affordable channel for small business owners.
Though emails remain extremely useful to marketers, the way we use it should evolve with other variables in its surroundings. To coincide with our first tip, emails should be ‘mobile ready’ since more and more people check their emails through their mobile devices.
Create catchy and substantial videos
It’s a no brainer that the larger majority of consumers prefer watching visual content rather than reading text-based ones. Videos that carry interesting and contemporary themes can help engage your audience which can actually turn into converted leads. It is perceived that video-based media will keep gaining momentum as the year goes by.
Capitalize on improved social media techniques
Social media websites generate lots of traffic and record various engagements. Even if your content is impressive, if you don’t communicate your brand well, you won’t receive the response you’re looking for. The best you can do is to get the most out of your social media platforms by collecting both good and bad feedback. While it’s true that a few negative comments won’t cause large scale damage, not dealing with that can give the wrong impression that you don’t handle criticism well.