Until 2010, voice search technology sounded just like a wonderful science fantasy but today voice search technology is at its peak and is surely going to stay for years. The easy accessibility of the virtual assistants like Siri, Google Assistant, Cortana, Alexa, Amazon Echo, etc. has completely reshaped the way we experience the web before 2010. Have you ever thought what made voice search so popular in such a short span of time? Why are internet users adopting voice search? Before finding the answers of all these queries, it is imperative to have a good understanding of voice search.
What is Voice Search?
Voice search is an advanced technology that uses a combination of natural language processing and text-to-speech to understand the users’ query when using voice instead of a keyword to conduct searches. The answer of the query is pulled out from the web in a more descriptive manner.
What Makes Voice Search So Popular?
- It Works Amazingly
With the advancement of technology, the error rate in speech recognition is getting close to zero. This makes it very easy for the people to conduct a query for whatever they are looking for in an easy and quick manner.
- It is Fast & Simple
It is all known that speaker is far convenient than writing. So, when you are in hurry, it would be quite easier for you to speak to visual assistance than conducting a search over the internet by typing a query on the search bar. Since virtual assistance is becoming more and more conversational with the passes of time, the voice searches have become simpler and user-friendly. It seems like you are discussing or making conversation with an individual to get the most appropriate answers to your queries.
- It is Mobile Friendly
This is one of the major reasons behind the increasing popularity of virtual assistants. As most of the virtual assistants are easily available for mobile devices, you can conduct search anywhere, anytime. Most of the time, virtual assistance offer answers with zero lag time so you do not need to read to get an answer for your search query.
As voice searches are so popular in trend and are going to stay for years, you cannot afford to avoid this technology, especially when looking for a way to achieve success in the online marketing world. So, is your website ready for voice search future? If not, you can try these tips to make your website get found in voice search results.
- Make Your Website for Mobile First
As Google gives more preference to mobile-friendly websites and indexes them in the search engine result, it is imperative to make a mobile-first website. This will not only help your website to easily feature in search results but also let your business reach to a large number of targeted users.
Moreover, mobiles these days have become first devices which people usually use to conduct voice searches. So, it has become crucial for your website to be mobile friendly.
- Use More Conversational Content on Website
When using voice search, most of the people usually tend to ask questions. So, before developing content, you should work on understanding all the queries that users may have related to your products or services. This will surely help you in answering all the questions in a presentable and effective manner throughout website content. Creating FAQ section and website blog are some of the simplest ways to address specific questions or queries of the users in an effective manner.
- Optimise for Long-tail Keywords
The way we speak is completely different from the way we write. This is why the techniques of voice search are a bit different from keyword driven searches. As voice searches are more conversational, long tail keywords and phrases are becoming more important than before. This is why it is advised to work on optimizing your website for long-tail keywords.
If you are considering for making your website voice search friendly, it would be great to approach an experienced and specialized website design and development company to get a better solution for your business. Online surfing or words of mouth comes as a great helping hand in finding a company that will help you in making your site ready for voice search future.