It doesn’t matter which niche you’re in, you simply can’t ignore the potential of social media for growing your business. Do you even remember what marketing looked like before Twitter, Instagram or Facebook? That’s right, social media are an integral part of the marketing landscape and it’s worth to know key social media insights to make the most from your presence online. If you want to grow your brand, these statistics are for you. Here are 10 things you probably didn’t know about social media which will help you to choose the right platforms and boost your social marketing campaign.
1. 80% of Twitter traffic comes from mobile
Twitter has a smashing number of 320 million active users, and what’s interesting is that 80% of them access the network from their mobile devices. This is one of many statistics which account for the growing power of mobile, today surpassing traffic from desktop devices. Key takeaway? If you fail to adapt to mobile, you’re soon going to lose in this game.
2. 800 million people use Facebook Messenger
With its circa 1.4 billion active users, Facebook is really a social media giant. The network’s messaging app is equally popular and boasts 800 million users. Third after Whatsapp and the Chinese QQ, Facebook Messenger is easily one of the most popular messaging apps out there. What does it mean for you? Basically that Facebook is really the best platform if you’re looking for a network to make your brand go global.
3. 47% of Internet users are on Facebook
In case you’re still doubting the power of Facebook, here’s a statistic which is bound to change your mind about the network. Sure, in some locations Facebook is kind of passe, but others clearly make up for that loss.
Almost half of Internet users have a Facebook profile and regularly use the network to connect with friends. Facebook offers many advertising opportunities, which can be just what you were looking for if you’d like to address a specific target audience you know hangs out on the platform.
A recent report from the Pew Research Center shows that when it comes to the US, a smashing 72% of adult Internet users have Facebook profiles. Turns out that only 23% of them are on Twitter and 28% use Instagram. Despite what we all expected, Facebook is still the largest social network on the web.
4. Whatsapp has 800+ million users
Two years ago, Whatsapp had circa 600 million users. By the middle of 2015, the app reached 800 million active users – some claimed that it added roughly 100 million every four months. Not bad, huh?
Now, if Whatsapp maintained this tempo throughout 2015, today it might as well have as many as 1 billion users. But that clearly didn’t happen – at the beginning of 2016, the app had 900 million users. It’s still impressive and should definitely make you rethink the ways in which your customers might be connecting with each other and what it means for your brand.
5. Women make up for 85% of Pinterest
This is an insight everyone pretty much expected. We knew that Pinterest attracts the female section of the Internet population, but nobody realized to what extent women actually dominate this platform. Pinterest has around 100 million active users, so if you’re interested in engaging female consumers you should be able to address at least 85 million of them on the platform.
In a survey conducted specifically for the American market, Pinterest had 42% of adult female users actively using the platform. This, compared to the mere 13% of men. However, today there are more men present on the network – Pinterest is doing all it can to attract new male audiences, so we soon might see more men pinning things and creating boards.
6. People send 70 million photos and videos every day
This is really impressive and shows you the scale of visual content on the web. “By the time you finish reading this sentence, there will have been 219,000 new Facebook posts, 22,800 new tweets, 7,000 apps downloaded, and about $9,000 worth of items sold on Amazon”.
Today Internet users produce tons of data every second and if you fail to realize what you’re up against, you risk your brand getting lost in the crowd. Market your business to help it stand out and make sure that your content marketing strategy is created with originality and uniqueness in mind.
7. More videos are uploaded to Facebook than YouTube
This is a statistic which not only shows the popularity of the format (another key clue for your content marketing campaign), but also that Facebook’s strategy for presenting videos in the feed is clearly working. Not to mention the fact that the number of videos uploaded to YouTube is gradually falling.
Videos are growing to become a key part of content marketing, so make sure that your marketing team thinks well when choosing their upload destination. As it turns out, Facebook might be a better place than YouTube.
8. The +1 button has 5 billion daily hits
Considering the general opinion of Google+ in the industry, this statistic strikes as pretty unlikely. And yet it’s true. The platform cost Google half a billion dollars and evidently appeared too late in the game to disrupt the social media world. There are only circa 400 million users on Google+.
But consider this relatively low traffic as an advantage – it’s a sign of low competition. Plus, knowing that the +1 button gets 5 billion hits every day, you might still find engagement on this peculiar social network.
9. Mobile advertising makes up for at least 75% of Facebook’s revenue
Another statistic showing you the global power of mobile. In 2014, Facebook generated 62% of its revenue from mobile ads. A year later, this number grew to 75% and in 2016, it’s definitely on the rise.
In 2015, Facebook generated around $2.9 billion from mobile ads, so you can only imagine how much the network will gain in the near future. Mobile is on and it has an amazing purchasing power. Consider this: there are more smartphones than people on the planet. Your marketers should switch to mobile right this instant.
10. There are 1.65+ billion active mobile social accounts in the world
This statistic works like a final nail to the desktop coffin. One thing is clear from – mobile has finally beaten desktop. Another important thing – almost a half of active mobile social accounts are located in East Asia. If you’re looking for ways to brand your product for these markets, choosing mobile is your smartest strategy.
Social media is changing every year so it’s in your interest to keep tabs on these developments. That’s how you make sure that your social media strategy reaches and engages your target audience.