LinkedIn has shown tremendous growth over the last one decade. As at end last month, the site had some 467 million users in over 200 countries worldwide and about 128 million users in the U.S.This evolution can be traced back to 2012 and partly attributed to several developments including their acquisition of SlideShare, Pulse news reader, influencer program, and publishing platform.
Far from the primary need to find potential high skilled employees, as a LinkedIn profile writer, it makes an interesting read to know how to create a company page taking cues from Coca-Cola among some of the top brands known globally. Let’s start with the tips how to create a Co. page.
Begin with an Eye-Catching LinkedIn Profile
Anyone who Googles your company name is likely to find the profile on the first page. And you would want to remember what they say about first impression at this point. This is what makes it important for you to create an interesting LinkedIn profile with the potential to generate targeted business leads, showcase powerful client testimonials, attract high-skilled labor, increase the client base, shout out the company voice, and drive traffic.
Attract Attention with Fantastic Cover Image
A proper company profile has several elements. One of those is a captivating cover image. As do most LinkedIn profile writers, you should select an image that captures the attention of potential clients and attracts them to reading the company details. It should be visually dynamic to include various elements of your brand, especially colors, and products. A company logo should be left out either. It’s the most unique identification of the company. You could also inscribe a caption.
Follow With a Compelling Co. Page Summary
While Coca-Cola uses this LinkedIn profile space to position itself as a global brand and leader in the manufacture and supply of beverage drinks, other top brands like AppleOne employment services uses this same space to distinguish itself from its recruitment services competitors. Here, it is important to remember the kind of audiences and potential clients likely to read your profile.
Irrespective of the many writing styles you would wish to use, it would be useful for you to list your products starting with the most valued and to include links to your website and other sites.
Add Link to Your Careers Page – Informative
Sure you must be looking for potential top talent as well. LinkedIn is the perfect place to recruit. With an eye-catching cover image and a matching summary, I don’t need any LinkedIn profile writers to tell me to look for the careers link. While at it, I expect not just a listing of chances but relevant, informative content as well. As the company’s profile writer, you must not fail to get me.
Once you have a good profile with the above content, all is left to do ask members of your staff to follow and identify with it, ask for product/service reviews, use featured updates to highlight important content, use targeted updates to promote the page and like Coca Cola and other global brands do, often publish targeted social/professional content to make the page look more useful.
Is Coca Cola’s LinkedIn profile a typical example of a good profile page? What are some of the lessons LinkedIn profile writers like you and I can quickly take away from the global giant? See:
a) Brand Advancement
Just from the cover image, it’s easy to tell from their brand color red and display of most valued product (Coke) that the company is promoting its brand using their LinkedIn profile page. Still, on the image, you’ll notice a feeling of happiness. Scroll further down to the summary, and you’ll notice Coca-Cola is positioning itself as the world’s number one provider of sparkling beverages.
b) Careers & Recruitment
It’s also interesting that instead of just listing a number of available chances within the company, among them internship, the global giant boldly gives you a couple of reasons to work with them. You would also notice within the page a couple of targeted updates seemingly intended to among other things drive traffic to their website. Down the page are a number of new product/initiatives.
In addition to these, the company also highlights a number of high-quality content relating to their clients and telling their journey to the top from their digital magazine, which has churned out some 2000 stories since its launch back in the year 2012. What more lessons can we learn?
c) Highlight your company’s achievementsover time.
d) Using your company’s LinkedIn profile, you can also inspire others by highlighting the profile and achievement of your key staff members.
g) Tell your own story; tell others what makes you unique.