There are so many loyalty programs to choose from and research shows that customers often get frustrated with them. Even though, American households have memberships in 29 loyalty programs, this infographic from Colourfast explains that they are active in only 12 of them. This clearly indicates that customers generally lose interest in loyalty programs and this can be for a variety of reasons.
Are you sure that your loyalty program is really peaking your customers’ interest? Your customers need an incentive to sign up and they need to know what your loyalty system offers them. Some loyalty card programs can be too complicated or maybe they just don’t have enough incentives for the customer to stick with them.
Big brands generally get this type of stuff right and it’s important to look at how they do it and try to incorporate elements in to your loyalty program. Find out how to optimise your program now!