With over one 1.5 Billion active users on Facebook, 600 million on Instagram, 300 million on Twitter and 100 million on LinkedIn, it is no secret that Social Networks are by far the largest publishing platforms on the internet. Each day, businesses around the world are leveraging the power of Social Media to market their brands and increase their product sales. In 2016, Facebook, the world’s largest social network earned $27 Billion in Advertising revenue. Brands are pumping money into Social Networks because they are experiencing results and excellent Return on Investments.
I’m going to give you 7 tips on how you can use Social Media as an effective marketing tool for your brand.
1. Make a plan
Before you go on any Social Network and click Sign Up, the first question you have to ask yourself is, “Why am I here?” do not go on Social Media because it’s now the thing nowadays. Ascertain your reasons for going online and furthermore, go armed with your objectives and mission statement so that in the end, you don’t drift off the road. Brands that make it online, make it because they have a plan.
2. Follow the customer.
As a brand, your customers are not everywhere and its important for you to understand where your customer is and to plan a strategy for that particular platform. Bargain on the power of research sites like statsmonkey or Wikipedia to find out about your potential customer demographics and plan your strategy accordingly.
3. People follow people, learn to make use of Influencers.
When it comes to social media, everyone is not equal. Taking Twitter, or example, there are people who have over 50k followers and others with less than 100. Unless you are already established on the Social Media space, before you think of buying ads, look for influencers. Influencers are way better than ads as people have a tendency to do all they can to ignore and avoid ads. Why are influencers better than ads? Because they are people and they are loved, like I said, people follow people.
4. Don’t compromise on content.
On social media, content is king, content rules!. With the growth of the internet, people’s hunger for content keeps on increasing. If you want to make an impact as a brand on social media, you have to share great content. The text is the primary form of content that is used but also exploits high-quality images and videos. Videos have become more popular to such an extent that by the time you’ll finish reading this article, about 2 000 hours of Video content would have been uploaded to YouTube. Remember, share great content.
5. Follow the Numbers.
The mistake most brands make is that they publish a post and call it day. Publishing a post will not ensure that it’s read. There are three things to note when it comes to publishing on Social Media, these are impressions, engagements and feedback. To explain these three, l’ll use an illustration; If you publish your post today on Facebook and after two hours it reaches 2 000 people, we can say the post has 2 000 impressions. Of those 2 000, if 300 like on the post, we say the post has 300 engagements. And of the 300, if 15 call or message to ask about the product, that’s the feedback. So pay attention to these stats, they are the ones that are used to determine your progress.
6. Host Social Media Events
Promotions, competitions and tournaments can be hosted to increase engagement. Have an event plan for weekly, monthly and yearly promotions that are totally social media based. One effective tool that I’ve come across is an app for use on Facebook called fan of the week. This app tracks your posts and records the activities of your followers giving them points for each action they take on the page, the customer with the most points wins at the end of the week. You can make use of this by actually rewarding the winner each week and I bet, your ROI will be massive. So make a plan and host these events.
7. Communicate with the Customer.
Most brands that are performing well on Social Media make use of Social Media Managers, they either outsource this service or they hire an in house manager. I’ve started by talking of social media managers because these are the people who communicate with the customers on the platforms in real time. Sometimes a post can get over a thousand comments and this can be a daunting task if someone has to juggle between communicating with customers and doing his/her other routine work. If a customers query is ignored, do you think the customer will stay? Also, communicating with the customer will make them feel as if they are a part of the brand and will in turn make them more loyal to you.