Instagram: Taking Advertising to the Next Level
Instagram, which started out as a humble photo sharing an app in 2010, has emerged to become the second biggest social media network, next only to Facebook. With more than 500 million active monthly users and a high per post user engagement average, it is already an ideal tool for marketers to use organically. However, with projected advertising revenue of more than $3 billion in 2017, Instagram also continues to push updates that make paid advertising more appealing as well.
Snapchat style ‘Stories’ have made their way to Instagram, allowing users and marketers alike to share photos without cluttering the feeds of followers. These expire after 24 hours, which create a sense of urgency and play on the ‘fear of missing out,’ which prompts your followers to engage as soon as possible.
Live video also creates a sense of urgency and is a great way to schedule time with loyal followers to provide updates, contests, or just fun behind the scenes access. Raw and unedited live video is a great way to build trust with your audience.
Animated Gifs (which are prime to go viral) can now easily be created within Instagram’s Boomerang add-on app.
Instagram has also rolled out shoppable links to verified accounts, with a wider launch on the horizon. The leading international brands have already started exploiting this feature to drive sales. For other users, clickable links can still only be placed only on the bio page.
Instagram is ripe for intensive business marketing because 78% of shoppers say they are inspired by the social presence of a brand and they make purchasing decisions depending on what the brand projects. The visual platform of Instagram is encouraging marketers to come up with new and creative advertising campaigns.
Mark Zuckerberg has also announced that more advertising options will become available on the platform when the number of users reaches 1 billion.
Want to learn more about Instagram? Check out this new infographic from Website Builder