The name of your company stays with you for a long time. Some companies do change it but this is far from an easy process. This infographic from Colourfast takes you through how to pick a name for your company that you are happy with.
The first thing you need to think about is the type of company you are. Consider the mission statement of the company, your USP and your target audience. Does the name you feel might work reflect well on the type of business?
It’s generally a good idea to brainstorm business names with another person just to get everything down on paper. From there, you can start narrowing it down by noting the ones you really like and removing any non-contenders.
Some of the biggest companies in the world have come up with their company name in unusual ways. For example, the late Steve Jobs came up with the name for Apple while staying in an apple orchard. Find out about that story and more in the infographic.