‘You are working for yourself it never feels like working but it also never feels like you stop working’- Perry Romanowski
How he started
Perry didn’t follow any process in picking a niche he said, ‘I didn’t follow a step-by-step process to pick my niche. Instead, I picked something that I already knew and adapted it to the Internet.
See, I was trained as a cosmetic chemist. And in this work, I did live courses teaching people how to make cosmetics. My classes were popular but it was expensive for people to come to the course especially when you consider the cost of traveling.
I noticed that there were no good online versions of the course I was doing so; I simply started a website in my subject area, created a course and built my business.
The only reason I knew there was a market for my online business was because I already knew there was an offline business market.’
In life, a force moves you to start something, I was curious to know what force got him started, he said, ‘From the time I was a kid I looked for ways of making money that didn’t involve working for someone else. I sold seeds, lemonade and few other things that I thought could make money. When I was in college I started writing and got a few jobs freelance writing in the area of science. I liked making money this way. Eventually, I discovered how to make money using writing and the Internet.
The idea for my business was the result of taking something I did in a live setting and bringing it online’
How he grew his business
Perry makes $500k a year, he explained how he grew his business,’ the number one thing to do is to start an email list. Give away some good report or other useful information. Next, create useful informational posts that solve problems for your audience. Finally, use email to encourage people to visit your website. It also helps to have a lot of content. ‘
Perry made mistakes too
Mistakes are inevitable but the ability to learn from them makes the difference, I asked him about his biggest failure he said, ‘My biggest failure was when I had my online business set up and working well then one day my Web Host service crashed and all my websites were lost. In one day I lost 6 years of work. Worse, I didn’t have backups because I assumed my web host was backing things up. Fortunately, I did have an email list and was able to rebuild much of what was lost. But it taught me to always be prepared for the worst.’
The best time to quit
I wanted to test his level of persistence he said, ‘I usually give ideas at least a year before giving up. But if I can’t find a way to make a business idea work that either means the idea isn’t any good or my approach is wrong. ‘
Perry’s daily Routine
The daily routine of an entrepreneur makes the entrepreneur. When I asked him about his daily routine, he said, ‘. I wake up around 6 am and do about 30 min of meditation. Then I fire up my computer, quickly check for any emails that require immediate attention and deal with them. Next, I start writing or working on whatever creative endeavor I have for the morning.
In the early afternoon, I’ll go for a juggling run. I haven’t missed a day of outdoor joggling in 3045 days. After exercising, I’ll do some administrative work (email or website technology) then get back to writing/creative work. I’ll do that for the rest of the day. ‘
Young entrepreneurs are advised to get mentors, I knew he will surely have mentors, so I asked him, he said, ‘. I haven’t had any direct mentors but I learned a lot from people online who had excellent websites and advice. I look at these people as my mentors who showed what they were doing and they gave me a sense of emulating them but putting my own personality on the techniques. The Internet is great for learning how to do just about anything. And it doesn’t necessarily cost money to learn either.’
His advice to want to be entrepreneurs
Young entrepreneur can get valuable lessons from successful entrepreneurs, I asked for his advice to want to be entrepreneurs he said, ‘
A. Look for problems that a lot of people have. Hopefully, it is also a problem that you had and were able to find a solution.
B. Find out what the solution is to people’s problems. Offer something that genuinely solves a problem. Become an expert on the topic. Give the first solution away for free in exchange for an email address.
C. Keep at it. It can take years to become an expert in any field but remember if you know more than your audience then you are an expert on them. Never stop learning & experimenting with new things.’
What he would have done if he started from the beginning
I asked him what he would have done if he started from the beginning, he said, ‘ I like where I am so probably not much. However, I would have focused more on being an entrepreneur and less on being a good employee. I would have tried to learn more about using computers and technology to build a business. I also would have worked harder on developing a network of people who I could help and who could help me.’
His best book
Entrepreneurs continue to learn and they learn by reading books, so I asked him about his best book
‘1. Best book for business/career?
The would be either…
A. How to Win Friends and Influence People – Carnegie
B. Ready, Fire, Aim – Michael Masterson’
His thoughts on passion
Perry said that passion keeps you motivated but it is not enough for success, experimenting, learning, and changing are his best traits.
His best business models
There are many businesses online but I asked him the businesses he would like to model after, ‘. Amazon is an excellent business which started in one niche area (books) and created a model that branched out into all other niches. Great execution. Blue Apron meals did a clever job of turning everyone into home cooks. I love their subscription business model.’
Perry also has investment outside his online business he said, ‘. I put my money in aggressive but safe investments. Currently, I invest in the S&P 500 Index fund. And I own my house. For someone my age or younger, I don’t think there is a better investment. ‘
The biggest problem of entrepreneurs today
I asked him the biggest problem of entrepreneurs today, ‘. The biggest problem facing entrepreneurs is finding a way to make your product and yourself stand out. There are so much noise and competition that it can be very difficult for anyone to notice you. The only way around the problem is to experiment and try things until you find something that sticks. ‘
The best time is now
Some people started their businesses in the days when Google used to send traffic to your blog and those days when the noise is minimal, I wanted to know it those people were luckier ‘The best time to start a business is now. Things are so much easier than they used to be. Yes, there is a lot more competition, but an entrepreneur can get more done, more easily, for less money than ever before. No, I don’t think people who started in the earlier days of the Internet were luckier. You only hear about the people that were successful. It was harder to be successful in the past than it is today.’
When did he quit his day Job?
When exactly did you quit your day job? I asked. He said, ‘I quit my day job when my business was bringing in enough monthly income to cover my bills. This seems like a reasonable strategy. But you should also have a good expectation that more time spent on your business will replace your lost income at least.’
His most productive time
Perry’s most productive time is 9 a.m. in the morning
The biggest change of his life
I asked him for the biggest change of his life, he said, ‘I quit my job and started working for myself. That was the biggest change in my life’
What chemistry problem will he like to solve
When I asked him about the problems he will like to solve he said, ‘I think the most important problem I can help solve is to make people more aware of science, critical thinking and less afraid of chemistry. People are easily misled by misinformation about science and it is detrimental to society.’
What the future of internet holds
Perry believes that the future of the internet is bright he said. ‘Yes, it’s bright. The Internet hasn’t been taken over by giant corporations and with niche marketing, that won’t happen anytime soon. Small companies can live on small amounts of money. Giant corporations require constant growth which small niches can’t help.’
Do You Have Employees?
He doesn’t have employees. He said he only hires freelancers when he wanted to do something he is unable to do
How to deal with people
I wanted to know his top relationship tips.
He said, ‘Learn how to get along with people. Don’t criticize, don’t complain. You can’t get anything done without the help of other people. Other people also don’t care about you. Help other people get what they want, and you will be able to get what you want.’
When asked about the greatest killer of productivity he said, ‘The greatest killer of productivity is working on too many projects. To be productive you need to focus on one or two main projects and stick to working on them.’
The role of social media and influencers
When asked about the role of influencers, he said, ‘I use social media but don’t advertise. Social media has helped drive traffic to my website and build my reputation as an industry expert.’ He also admitted that industry influencers haven’t contributed much to his business success.
Watching TV and productivity
I wanted to know if he also believes that watching TV damages productivity. His reply was:- ‘Yes, I watch TV. Yes, I believe it damages productivity. But I like show & find them inspirational.’
His greatest passions
Perry in addition to owning an online business, Perry also jogs. But when asked to pick between the two he picked being a chemist because it made his daily income.’
How many hours does he work in a day?
When asked about his daily work time he said, ‘. I work about 10 to 12 hours a day. However, when you are working for yourself it never feels like working but it also never feels like you stop working.’
Perry is devoted to formulating the smartest cosmetic products and creating solutions and teaching online cosmetic courses At chemist corner