In this modern ear of smart people, smartphones have taken over almost everything. And when it comes to business, even there the use of smartphones have been becoming prevalent. If we go with the researchers that have been put forward, the enterprise mobile app market is expected to grow to a whopping $63 billion by the year 2020. So, we can say that for people in business the development of their app is mandatory if they want to keep their businesses in the game. No doubt, there are several businesses that are still running without having their mobile app, but the smartphone app will always be going to make an additional impact on their overall yearly sales. So, here are 5 Genuine Reasons to Launch Mobile App for Your Business. Let’s get going.
Serving customers with the best services
The motive behind a business and a service is always to be kept at the priority. It has to be ensured that the app business model solves some or the other problem of the society. Your business app must be able to show the willingness to stay creative by sticking to the laws and rules. Also, the agenda of the mobile app must be clear so that the consumers can easily understand what you are selling and how they can get the product and service from you. Think about a simple question, ‘As a consumer what I want to see in any (business) app?’ and you’ll get your answer. This is pretty much it.
Visibility to the potential consumers and brand recognition.
There are several brands that are still not recognised by the potential consumer base. Surely, there are several ways to approach the consumers and make them buy your goods and services, but reaching to the potential consumer base, the mobile app make things a lot easier than the traditional methods.
Statistics shows that most of us spend a lot of time on our mobile phones all day long. During this time we often visit social media websites and other productive and even non-productive websites. We as businessmen can take advantage of that ‘non-productive zone’ of the consumer smartphone usage. We then can direct the potential customers to our business app and thereby can generate a good user base.
A small business that is still not recognised at a larger level can make use of the mobile app technology to reach as many people they want.
Compete in a specific app market
If a small business wants to compete with others in the market, they must adapt to these changes and must include an app for their business. Many small business owners understand how the mobile technology can help them make their businesses better. The sky is the limit! There were several surveys being done and found the most valuable elements that are to be included in small business apps, such as;
- Customer loyalty features – providing the customers with rewards.
- Social networking
- Push notifications
- And ability to personalise the app
If we go to what the experts have to say about the sales, the sales have shown up a steep increase with the incorporation of an app for the business. The mobile app lets the consumer facilitate quick checkout for a purchase and that ultimately leads to a sales increase. The apps can deliver a more convenient way of surfing and go through all the content that a business offers.
You’ll also include the feature of making purchases using the ‘cash on delivery’ option, as paying in cash is still prevalent in some countries. An app can also send push notifications to the consumers about the latest products that are being released and even lets them know about any discounts that are being offered by your business.
Improves customer engagement
It doesn’t matter much what you sell; the consumer needs a solid way to reach you. And this can be done by providing a ‘help desk’ section or even an instant messaging feature. This makes a difference in the overall process. As a consumer, they can book stuff, make reservations and can even make you aware of some features or services of the app that are not working well. This, in turn, will also help in the overall development of the smartphone app.
The consumer wants to get heard, and we as businesspeople should take that into account. There are customers with negative and positive reviews both; a business must be able to handle all these reviews well and revert them efficiently also.
It is important to note that a smartphone app is not as same as the mobile-friendly website. There are many unique features that they both shares but the app can be better developed and can be more engaging than the pure web elements. Creating an app in the year 2017 will surely you’re your business to evolve amongst mobile-centric consumers.