Quality websites often come with high startup costs and countless hours to design. Before making the commitment, business owners often wonder just how big of an impact the design really is when it comes to business success? Can you get the same results with budget web design or a template found online?
Unfortunately, the short answer is no. Web design has incredible impacts on a business’ success that can have negative repercussions if neglected. Let’s take a look.
Web Design Impacts Legitimacy
During the late 1990’s and early 2000’s, operating a website was considered a luxury. Some major companies had websites, but most of those were only made from basic HTML designs with limited capabilities. The idea of finding small business or nonprofits online was almost nonexistent.
Fast-forward to today and it’s almost unthinkable not to have a website. Every major company, small business, nonprofit, and even some individuals have their own websites to show off their services and handle online business. Sites are expected to look professional and refined to attract new customers and legitimize their business among industry competitors.
A website and it’s unique design have become an extension of your brand or your logo. It needs to be unique, stylish, and recognizable. Imagine if a company like Amazon or eBay completely redesigned their website tomorrow without notice. It would look like a different company entirely, and would leave customers wondering if it really was the same site or if they were being scammed.
Customers become familiar with designs and how to use certain sites. Familiarity is what translates into your success. Familiarity is what causes customers to trust businesses with their credit cards.
Clean Designs Draw In New Customers
Websites are both convenient and useful to customers. Designs that allow people to easily access important information have an advantage over poorly designed sites, especially those that aren’t responsive. Customers simply don’t have the patience to search around your site looking for what they need between a cluttered mess of information.
The importance of clean designs is emphasized by the fact that more and more users are accessing websites via mobile platforms alone. If you are a business that depends on this type of on-the-go service like restaurants, those customers are going to eat somewhere else if they can’t find your address and phone number.
Website Design Sets A Standard
Consumers can be indecisive, but they love making comparisons. Two companies could offer the same product at the same price, but the company with the better website is probably going to make the sale. The only reason that this sale was made possible is because the one website has a beautiful design, and the other website was just thrown together.
It’s the little things that give your company the extra edge over the competition. They might have received the same product in the end, but a nice website shows that you might care a little bit more about your company and will provide better service as a result.