You’ve heard the saying that first impressions count, right? Well, turns out that sales and marketing words—some of the first you utter to new or returning clients—count too.
Some of those key marketing words impact customers more than others. What’s important about the words is what you focus on. Do you tell a client what’s beneficial to them, or do you rely too much on yourself and “I” words?
One of the key things about words for marketing is how well—or how poorly—they make customers remember you. But words that give in to hyperbole are no better. Want advice on choosing your words well? Use this graphic by salesforce .