WANEntrepreneur

One of the first considerations, perhaps, when thinking about advancing your brand transparency via means of social media, is why you want to do it in the first place. According to a recent report ‘Maintaining Your Brand Voice in the Social Era’ transparency of purpose is essential to ensure that people know what to expect when they begin to engage with a brand. Brands must be clear about their intentions on social media and not engage in the conversational equivalent of a bait-and-switch luring people in with the promise of a nice chat and then using their channels to push adverts and promotions. Relationships are formed between a brand and its customers when based on authentic interactions ...Read more